Thursday, October 13, 2005

NY Times Rolls Out Watermark Ads

The New York Times is introducing "watermarked" advertising in its Business Day section. The ads can be superimposed over the stock listings Tuesday through Saturday. The watermark will occupy a full page and will include the advertisers' message at the bottom.

"Our new branded watermark unit reflects the Times' ongoing commitment to deliver high impact advertising opportunities and value to our customers," Jyll Holzman, senior vice president of advertising at the Times, said in a statement. "This is a perfect business-to-business opportunity for companies that want to reach influencers in the financial markets."
Seems an odd time for the NYT to be shoving new advertising down its readers' throats. But perhaps Simon & Schuster will want to buy up the pages with St. Judy's "full accounting" of how she drove the last nail into the paper's coffin.


Post a Comment

<< Home

see web stats