Thursday, October 13, 2005

CBS Chief Considering Putting "Pimp My Ride," "Jackass" Creator in Charge of CBS News

CBS News, which is remaking its evening news and news magazines in the wake of the Dan Rather scandal, may be turning to an unusual source for help — MTV.

According to knowledgable sources, among the alternatives CBS boss Les Moonves is considering is moving MTV entertainment chief Brian Graden to head CBS News.

Graden, 42, is considered one of the most imaginative executives in parent company Viacom, and has developed some of the most popular series on cable, including MTV's "Laguna Beach," "The Osbournes," "Pimp My Ride," "Jackass" and "Newlyweds."

No final decision has been made — and an insider emphasized that bringing in an MTV exec is only one of several plans being considered.

I was horrified at first, but the idea of having MSM hairdos jump off of Black Rock clutching nothing but an umbrella isn't completely unappealing...


Blogger bluememe said...

You know who'd be just perfect? Faye Dunaway. Hire her, CBS. Then at least we'll know you are in on the joke you've become.

4:41 PM  

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