Officials in the northern Idaho town of Santa, Idaho, on Monday voted to rename the 115-person hamlet SecretSanta.com, a service which manages gift exchanges for families and office workplaces online.
In the late hours of the evening, the town's 5 member commission unanimously voted in favor of the new name in exchange for 50% of proceeds from an underway movie documentary about Santa residents including nationally acclaimed Elvis impersonator Doug Spencer, and the controversy surrounding the town's renaming.
Gidget McQueen, the public official charged with coordinating the town's renaming said, "You're never going to make everyone happy, but this was too good to pass up for a village that's otherwise not on the map."
The expected re-dubbing of Santa with ceremonies planned for December 9 is the brainchild of marketing guru Mark Hughes, author of the Penguin/Portfolio book Buzzmarketing, and the architect behind Halfway, Oregon's name change which sold to eBay (Nasdaq:EBAY) six months after its renaming for a sum of $300 million.
Halfway, Oregon mayor Gordon Kaesemeyer says it set up a special non-profit corporation and transformed $20,000 of its money from the Halfway, Oregon deal through federal and state grants to a sum totaling almost half a million dollars.
As regular readers will recall, I've offered up my name
to the highest bidder in the past. Alas, my agent tells me that no one has called to take advantage of this unique opportunity, although this piece makes the basis of my problem quite clear: "Dr. Bloor" simply has no buzz. Accordingly, I hereby rechristen myself "Dr. Opensource." Let the bidding commence.